Mindset obstacles every early-stage female eCommerce founder faces (and how to overcome them!)

If you don't overcome your mindset obstacles, you won't be successful... but these 4 easy steps will help you become a successful female eCommerce founder.

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Part 7: How to market a new business

I knew nothing about marketing when I started Trefiel. But what I learnt in three years is what I'm sharing in today's post. Real-life marketing advice from someone who knew…

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Part 6: Hiring and firing is more difficult than you think

If you're at the point in you're business where you're hiring (and firing), this is going to be an interesting read for you.

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Part 5: How to build an efficient business

Standard operating procedures. Internal processes. The least glamorous parts of business. But if you want scale, you need to build an efficient business.

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Part 4: How to successfully launch products

In this post, I'll teach you the 3 actions you need to take to successfully launch products in your own business.

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Part 3: How to build a wholesale business

There are two ways to approach this channel - building a huge consumer-focused business that naturally attracts retailers or developing a wholesale outreach strategy that…

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Part 2: Everything I know about influencer marketing

Influencer marketing played a huge role in taking my business from 0 to 10,000 customers in 18 months. In fact, I would say it was the channel which worked best to grow my…

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Part 1: How I started my eCommerce business

When I first set out on my journey with Trefiel, I had no idea just how much I would learn with my first eCommerce business.

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