From someone who has built two half a million dollar businesses, these are things that were embedded into me thanks to free content on the internet (with no context whatsoever) and my own bullshit.

I’ve spent the last five years unraveling all of these to overcome them and succeed, and now I help other women in eCommerce do the same thing too.

This might seem like a simple list of things… but the reality is, you are literally stopping your business from being successful by allowing them to exist within you.

Do you want to change that and build a bigger business as a consequence?

Then this is for you.

You think…

  • More products = more sales
  • Organic strategies = paid results
  • Unspecific customer = more product sold
  • Marketing = sales
  • Building a brand = sales
  • Abdication of sales = success
  • Easy, slow decisions = success
  • Success = never feeling pressure
  • “I know because I read it” = “I know because I did it”

But the opposite is actually the truth, if you are actually serious about building a successful eCommerce business.

You should think…

  • More sales creates more products
  • Paid results fund organic strategies
  • Very specific customer = more product sold
  • Marketing feeds sales
  • Sales = brand
  • Ownership of sales = success
  • Fast, hard decisions = success
  • Performing under pressure = success
  • Knowledge doesn’t not equal knowing

There is no denying these truths. Every person who has ever been successful in this industry will tell you the same thing.

These beliefs are the reason why only 3% of women who start businesses get anywhere near the million dollar mark.

So, do you want to change those and actually get the results?


Lucy Bloomfield
Lucy Bloomfield

Hi, I'm Lucy and I'm the Director of Business 2iC. I'm a passionate, creative business owner who loves seeing good humans do good things with business.

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