What's a 2iC?

Typically you'd see a 2iC in a large company, second only to the CEO. Essentially, they're someone who knows how to get shit done and helps a Founder hit the big goals they're looking to achieve.

A 2iC is your operator.

Someone who knows how to navigate the frontline of the battlefield of business and knows each part intimately.Now, typically a 2iC would do the work for the Founder, but as Business 2iC we flip that on its head. If you're an early-stage eCommerce founder, the abdication of your business success will ultimately mean you won't be successful.Being incapable is one thing (and easily overcome with effort and time). Being irresponsible is something else.

That's why we won't be your typical 2iC.

We know exactly what you need to do to get your first 10,000 customers. But instead of doing it for you, we'll teach you how to do it yourself. We empower you to a degree you have never experienced before.

We know what it's like to...

Start a new product business and have big dreams.

We know what it feels like...

To fumble and struggle to get traction and revenue.

We know how scary it is...

To sell, struggle and succeed in business.

We know, because we've been there.

Our Director, Lucy Bloomfield, overcame it all and grew her first product business to 10,000 customers in 18 months. She did it with sheer hard work, persistence and sacrifice.And you can too... if you do exactly what we say.
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