It’s not their fault. In fact, they don’t even know they’re doing it to you. Because of course – they’re your friends and they want the best for you, right?

But the problem you have right now is this –

You’re spending time with people who are either below where you are in business or at the same level, you are inherently kept at the same level.

That saying – you are the average of the five people you spend the most time with – is true.

And when you spend time with people who don’t have the depth or level of understanding that you lack, you receive (well-meaning) advice from people who never make any money. And probably never will.

Take my story, for intstance.

When I first moved to Melbourne in 2018, I surrounded myself with any people I could. I reached out to everyone on LinkedIn, I was organising coffees and catch ups – I was trying to find my place and build immense value in the Melbourne community.

Given the stage that I was at in my business, I was automatically finding people who were at the same level as me. I became heavily involved in the start up industry in the scene and was surrounded by young – and excitable – business people.

  • People who wanted to do things.
  • People who wanted to change things.
  • People who wanted to grow.

And this was great, right? Because I really wanted the same thing as well.

But it wasn’t until I met my own coaches through a friend of mine that I realised the value of spending time (and a lot of money) on people who are well above you in all areas of life.

I’m 28 and most of my peers through my coaches are in their late 30s. I’m basically skipping the whole “wandering through the darkness” phase while “trying to figure out this business, wealth and life stuff” that we all go through when we’re early in the business process.

And as a coach, I am someone who not only sells coaching but also buys it myself. In fact, I buy a lot of it.

With my coaches help, I went from a baby in business to never turning over less than $50k a month. And in January 2020, I celebrated my one year anniversary with my coaches.

My point of sharing all this is it wasn’t until I started hanging out with people who were way, way, way above where I was in business (and being the dumbest person in the room), that I started to accelerate fast – as a business owner, my concept of money and as a leader for my clients.

It’s the same for you and your product business.

That friend you have that has the Instagram consulting thing where they haven’t figured out how to monetize it but are giving you advice on getting followers?

Please stop listening to them.

There’s a really big difference between building a successful product business and building a “successful” Instagram. I can tell you right now, those two things are miles apart.

Hearing and receiving their (well-meaning) advice actually affects your ability to make good decisions in your business, because you choose to be influenced by those who know less and ultimately can’t help you get to where you want to be.

Their advice sucks. Trust me.

I was listening to their advice for years in my first skin care company. I was listening to their advice when I first started my consultancy.

And none of it ever made me any money.

It’s one of the reasons I just spent $30,000 to be at a 9-Day Sales Event called Residential with my coaches. The last time they ran this event, one of their clients did $100,000 in cash and $1,000,000 in contract values.

Yes, those are real numbers.

So, why did I decide to invest that money?

There were a few reasons:

  1. I wanted to continue honing my sales skills.
  2. I wanted to intensive time with people who hold a really standard for themselves and as a consequence, have built incredibly successful businesses.
  3. I wanted to surround myself with richer, smarter, more successful people so I could bring that back to my clients.

And honestly, there’s nothing like being the dumbest person in the room to give you that extra level of growth you didn’t even know you needed.

I spent 9 days with legitimate millionaires for $30,000.

It was worth every single cent for the takeaways that I learnt about business, sales, strategy, money and growth. In fact, my biggest lessons weren’t even from the event itself – it was from driving home from the event and hearing how the millionaire in the car used their AMEX to pay tax and super, while earning points for travel.

This tip alone will save me tens of thousands of dollars in the next 12 months.

This is the value of spending time with people who are above you, in every single way possible – money, success, business.

And so I write this to you, fresh after my event and lessons, to encourage you to look at your circle of friends. Not from a place of superiority, but from a place of –

Do these people know more than I do about business?

Do they have the expertise to get me where I want to go?

Should I be taking strategy/money/sales advice from them?

Do I want the business they’ve built… or do I want better?

And if the answer is no to any of these, stop listening (kindly) and find someone you respect enough to get this kind of feedback from.

Because I can tell you right now, the hundreds of thousands of dollars I’ve spent on spending time with people who are above me in the last two years have made me far more money and taken me further, than spending time with the start ups and “talkers” that I first met when I moved to Melbourne.

If you want a successful product business, you need to do this.