I know that’s not what you’re expecting but it’s true. After taking thousands of phone calls in 2019, there is one thing that every. single. damn. ethical product business owner makes.

Are you ready? It’s simple.

You think sales is pushy and desperate.

And as a result, your business – which you started to change the world and have an impact – isn’t doing either of those things because you refuse to make sales.

Which means your business isn’t making much money. Or any money.

And it’s not your fault.

See, the type of people who are attracted to creating world-changing product businesses are good people at heart, right?

But the unfortunate thing is the “good people” who want to build “good businesses” have some crazy ideas about money and sales. We’re told (and believe) that intention is everything and money will follow.

Okay, let’s pause there… because that’s a lie.

It’s a lie, fed to you by people who have toxic ideas about sales, money and success. 

And it’s a real shame, because these people have the best intentions (funny that) but do you know what they haven’t done?

They haven’t built a successful product business…

So why do you listen to them?

If you want to change the world and make an impact with your business, you need money. To get money, you have to sell. To sell, you have to serve.

Will you give up your beliefs about money and sales to change the world with your business?

Because that’s what it’s going to take to make the type of difference you talk about. So step up.